Sharing economy

Consumers must enjoy the same protections when buying or hiring goods or services through a sharing platform as with more traditional platforms. That is why it is important for traders in this new industry to follow the rules on consumer protection in the Marketing Control Act.

What is our role?

  • We supervise the market and guide traders in the sharing economy to ensure that the rights of consumers are protected.
  • We take up individual cases with the traders when required.
  • We examine whether any aspects of the sharing economy can be solved with existing consumer legislation.
  • We contribute to international discussions on issues concerning the sharing economy, and contribute to a common enforcement of the law.
  • We gladly accept questions concerning your services.

Important to know


If you sell products or services to consumers, you must follow the rules in the Marketing Control Act. Both those who are in charge of the sharing platform itself and those who sell goods and services or offer products for rent can be defined as traders, and are responsible for following the law.

Make sure the following are in place:

  • A good and accurate description of the product or service in all marketing
  • Correct and complete price information
  • Good mechanisms for entering a contract
  • Safe payment solutions
  • Contracts that are in compliance with consumer legislation
  • Contracts that clearly state consumer rights
  • Necessary contact information
  • Good customer service

Price information

Do you sell goods or services? Our guidelines on price marketing tell you how you can prevent consumers from being misled.

User reviews

Do you allow user reviews on your platform? Read our guidelines on user reviews in marketing (short version or long version). Read more about our supervision of online user reviews.

Marketing in social media

Do you promote your services or goods in social media? The Norwegian Consumer Authority has made guidelines for labelling advertisements in social media. We have also participated in drafting a Nordic position on convert marketing.


Did you know?

  • 68 percent believe that the sharing economy is economically beneficial for consumers.
(Source: SIFO 2016 - Delingsøkonomien i Norge)

Viktig med forbrukerbeskyttelse i delingsøkonomien

Forbrukerombudet mener Delingsøkonomiutvalget har kommet med gode forslag for å styrke forbrukerbeskyttelsen i delingsøkonomien. Det er også behov for vern av forbrukere som benytter de mange nye delingsplattformene som dukker opp.