User reviews in marketing (short version)

 The use of rewards or incitements

Take steps to prevent cheating

Follow the law

Traders that employ user reviews to market themselves or their products must follow the requirements on marketing in the Marketing Control Act. The Consumer Authority has prepared guidelines, “User reviews in marketing”, which provide more information on how you can follow the law. The Consumer Authority has the authority to prohibit illegal marketing, and can impose infringement penalties in special cases.