Guidelines
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A large part of the Consumer Authority's work involves in preparation of guidelines for good marketing practices in different sectors and fields.
The guidelines consist of both information about the existing legal framework, the Consumer Authority’s interpretation of this framework and how traders can act within the frames of legal marketing.
The guidelines are in some cases prepared in cooperation with businesses and the sectors they aim to regulate. The guidelines are in themselves not legally binding, however they are meant to be an expression of applicable law and code of conduct.
Some of our guidelines are available in English. You will find them here. Please contact us if you can’t find what you are looking for.
- The Consumer Authority’s guidance on sustainability claims used for marketing purposes
- User reviews in marketing
- User reviews in marketing (short version)
- Guidelines on Sexist Advertising
- Traditional and complementary medicine (T&CM) – information to consumers
- GUIDANCE TO THE SUSTAINABLE APPAREL COALITION