The Consumer Authority prepares and updates guidelines for good marketing practices in different sectors and fields.

The guidelines consist of both information about the existing legal framework, as well as the Consumer Authority’s interpretation of this framework and guidelines on how traders can act within the frames of legal marketing.

The guidelines are in some cases prepared in cooperation with the businesses and the sectors they aim to regulate. The guidelines are in themselves not legally binding. However they are meant to be an expression of applicable law and code of conduct.

Some of our guidelines are available in English. You will find them here. Please contact us if you cannot find what you are looking for.


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